About
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Driven by artistic sensibility and a deep understanding of creative processes, Hubert approaches every design challenge with real care and human leadership. He is a natural facilitator and art director who makes sure everyone’s voice is heard, fostering psychological safety and creating an environment where people can excel and do their best work. I had the privilege of working closely with him, co-leading the art direction of Tier 1 in-person and digital keynote presentations. We often made creative decisions together. I approached the narrative from a brand perspective, while Hubert brought a strong product vision lens. This dynamic allowed us to challenge and strengthen each other’s thinking while creating a clear direction for the broader team. We partnered to create a workshop where around 15 people worked in groups of five to develop three creative concepts around product and brand vision. We then presented these concepts to executives and director-level stakeholders. Hubert was instrumental in creating the conditions for these teams to experiment, collaborate, and turn complex ideas into compelling stories. Our work also extended across motion, design, and creative operations. We aligned on what was approved and walked through keyframes together to make sure the creative direction and storytelling were communicated clearly and to avoid working in silos. At the same time, Hubert encouraged experimentation with AI tools as part of the team’s creative workflow, helping connect a broader company goal around AI implementation with practical creative exploration. What I valued most about working with Hubert was how we kept each other grounded. We would talk through ideas, challenge our assumptions, and align on next steps, often gaining clarity through those conversations. One of the things I learned from him was the importance of staying proactive and creating opportunities rather than waiting for them. The impact of our work extended beyond our own projects. People from across the team began reaching out to understand how we had structured our workshops and approached our work together, which was a meaningful sign that the way we worked together was helping set others up for success. I feel lucky to have worked with Hubert. Finding such a strong creative partner in him has been one of the highlights of my design career.
Alejandra Sánchez
Senior Designer
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Hubert has an incredible ability to take complex processes, bring structure to them, and turn them into workflows that are easy to understand, but most importantly, easy to use. During the time we worked together, he consistently took ownership of organizing processes, presenting work, and managing handoffs across different teams. He has a deep understanding of systems and was always looking for ways to better connect brand with product, UX/UI, and motion, making cross-functional collaboration much easier. This was particularly valuable to me: his processes were clear, his walkthroughs helped me understand the thinking behind his decisions, and his handoffs made translating a design idea into motion much more seamless. Something I always valued about working with Hubert is how much empathy he brings to the way he works and creates. He listens, understands where the team is trying to go, and jumps in to help make ideas work. He was always open to feedback and willing to adapt his designs whenever motion or the broader team needed it. I think that combination of strong design fundamentals, systems thinking, and an ability to connect different disciplines is one of his biggest strengths. His ability to bring structure to the work, make collaboration easier, and ultimately help the people around him do better work is something I really valued about working with him.
Mariana Gutiérrez Ledesma
Senior Motion Designer
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I had the pleasure of working with Hubert on our global creative team, and he is one of the most exceptional systems designers and creative leaders I’ve had the opportunity to partner with. Hubert combines deep product knowledge with outstanding design expertise, making him an invaluable partner on everything from product storytelling and executive keynotes to product demos and large-scale launches. He has a rare ability to understand complex products at a technical level and translate them into compelling experiences that are intuitive, engaging, and visually impactful. What truly sets Hubert apart is his ability to connect product strategy, design, and storytelling. He worked seamlessly with product managers, marketers, engineers, and creative teams, helping shape experiences that were not only beautifully designed but also aligned with customer needs and business goals. His ability to think beyond individual deliverables and connect the bigger picture is what makes him such an effective creative leader. Hubert is also an exceptional manager and mentor. He develops high-performing teams, creates an environment where designers can grow, and leads with empathy, high standards, and a genuine investment in the success of others. He consistently elevates both the quality of the work and the people around him. For me, Hubert has all the qualities of a successful Creative Director. He pairs exceptional creative judgment with deep product expertise, strategic thinking, and the ability to inspire and develop teams. He knows how to translate vision into execution, align cross-functional partners, and lead complex initiatives with confidence. I would recommend Hubert without hesitation for any senior creative leadership role. Any organization looking for a Creative Director who can bridge product, storytelling, design systems, and people leadership would be fortunate to have him leading their team.
Victor Duran
Creative Director
Experience Design –
Creative Direction –
Design Systems